One of the main reasons that I created this business, is because in my many years of experience, I have seen that business success isn't solely down to the idea or hard work behind the scenes. Often, it's due to the individual and their attitude to money and the impact that this has on the business decisions that they make. it's all very well create profit and loss forecasts, but if you have a relationship problem with money, your hard work could all be for nothing.
Businesses exist to make money. But even with that goal in mind, it doesn’t mean it’s an easy ride. Money blocks are all too real and common in personal and business finance often stemming from our upbringing and journey through life and the lessons we have learned along the way. Learning to overcome them is an essential thing to do early on to lead a lucrative and rewarding enterprise.
Here are four ways to help you overcome your own fear of money.
As is the case with any fear, the first step to overcoming fear of money is to recognise it. Do that and it becomes easier to identify what’s actually scary.
Do you fear the thought of losing money? If so, you could have a scarcity mindset which causes you to hang on to money rather than invest it, thus preventing you from bigger and better things. You may also have a low attitude to risk.
Or do you fear not making enough money? Do you trust yourself, your ability and the value in what your business can offer?
A fear of failure is often responsible for a "break even" mindset from the beginning. This is where you may find yourself making excuses or saying "you're a not for profit" organisation when all businesses need to generate an excess of cash over costs, even if it's for social good.
Acknowledging your fear, whatever it may be, helps identify the real underlying issue.
Whether it’s personal or business finances, there’s always someone out there that knows more. You may not have even realised until reading this article that there is even such a thing as a money block and that it is something that is inside of us as a result of our conditioning as we progress through life.
People who hit money blocks and develop a fear of money are those that never ask for help. But there’s no shame in asking someone more qualified about what you can do in this regard.
Money blocks are typically a "personal" matter, rather than a business business, so look to a suitably qualified coach who can explore these blocks with you. Be prepared to think back to your childhood and do a bit of self analysis and critiquing. Often we behave in ways that we don't even acknowledge until someone points it out to us. It's never too late to unpack it all and move ahead with trust and confidence.
In Britain particularly, we aren't very good at talking about money. In a business context however, talking about money with ease and confidence is vital.
Are you not generating enough revenue? If so, why not consider asking for money? This can be in the form of not discounting, making excuses because of a fear that you are new to the scene or you don't feel experienced enough. Can you have the right conversations with the right people. Are you fishing in the right ponds? Is the price that you charge agreeable to the market that you are targeting? If not, then it may be time to change markets... and your marketing.
If asking for money makes you feel uncomfortable, you could have a receiving block. Sometimes this can stem from being made to feel guilty about receiving presents as a child, amongst other reasons. Practice stating your prices in front of the mirror. The more you do it, the easier it becomes and the more confident and worthy of that price tag you - and your products and services appear.
If you are seeking investment, practice talking about cash flow, profit, burn rates and returns on investment with an experienced ear. This could be another business owner or a finance professional, such as your accountant.
Read the business sections of quality newspapers so you become comfortable with the language and hold regular meetings within your business to talk about cash, profit and business performance.
Sometimes, the best way to overcome a block is to step outside the comfort zone.
People run into money blocks because they are fixed in their ways. That’s why making adjustments and developing new money habits can help overcome the fear of money.
It will take work and time. But you already know that one’s mindset can’t be changed in an instant.
If you look at everything with a view that it is too expensive, or don't recognise value, you will naturally assume that others do the same. This is not the case. Don't make someones else decision for them by making the assumption.
If you are someone who doesn't like paying a professional to do something because you have been raised in an environment where "you could do it yourself," have a go at delegating and paying for another to do a task and see how you can best utilise the time that you saved. You never know, you may make even more money than what you spent on getting someone else to do something.
The idea is to try new things and make progress. After all, small successes add up and can alter the mindset and before you know it, you'll be a smooth talking, walking the walk confident entrepreneur with cash in the bank!